The structure of the business plan for investment

For a long time picking up a reasonable structure of the business plan, so now I share it. This structure is intended to provide investment, including from foreign investors. Along the way are little comments that are intended to give direction.

a. Executive Summary. This may be the only thing that will read the investor. Complete the first that you can, but most importantly, go back and redo after the business plan. Should be written in short, very clear, a little daring, and most importantly MERCHANTABILITY. Sections:.

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  The main features of a business plan.
  


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  project Summary.
  


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  investment Proposal.
  


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  The initiators of the project, contact.
  

2. company Description. For startup companies may not even exist.

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  The present status of.
  


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  Short-term and long-term goals.
  


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  management tasks.
  


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  existing shareholders.
  


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  The current Board of Directors.
  


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  The current management team.
  


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  The activity is currently.
  

3. Management team. You need to show the completeness (which you enough for this project ) and feasibility ( proof that you are able to do this).

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  Description of knowledge and experience.
  


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  How do they compare with the project.
  


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  Full biography (attached).
  

4. Goods and services. In this section, it should be clear that you are offering something new, which is much better than the existing. Be sure to append section of the so-called user-story, which would illustrate the interest of potential users. Interview, insert a few quotes.

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  Description of new products and services.
  


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  Benefits to the user / client - the value of the product to the consumer.
  


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  Unique offer for sale.
  


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  The level of development of products and services.
  


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  PR- status - patents and proprietary know-how.
  

5. Market and competition. Use open and reliable sources. cite them. Show that you are in a growing market and that you have a real advantage.

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  The characteristics of the market.
  


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  Market size and growth.
  


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  Description of target market segments.
  


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  Short-term market development.
  


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  Long-term development of the market.
  


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  Analysis of the environment (PEST- analysis).
  


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  competition.
  


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  The company's position relative to competitors.
  

6. marketing Strategy. The word marketing is used in a general sense - how to promote and how to sell. Including advertising, partnerships, etc. Dr..

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  Review of marketing tools that will be used.
  


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  Issues of pricing strategy.
  


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  Planned distribution channels.
  


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  Issues of partnership ( associated with marketing and sales ).
  


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  Planned sales techniques.
  


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  Marketing plan, including sales forecast.
  

7. The system of business organization. If in the previous section discussed how to sell, it is necessary to show - how do.

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  Management team and the necessary qualifications.
  


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  Description of the major assets and productive resources.
  


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  Number of Questions and outsourcing.
  


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  Issues of partnership ( associated with outsourcing ).
  


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  A schedule for implementation and a clear action plan.
  


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  Requirements for personnel.
  

8. Assumptions and Risks. The best thing you can do - is to uncover all the risks that are just coming to you in the head. The investor will be mandatory to investigate the risks on their own, but if they each found the risk he would find in a business plan and thoughtful response to the method of combat, it will be the basis for his sense of security cooperation. You should also apply to the assumptions. All of their list and justify. It is desirable to use reliable sources such as statistics and research at Gartner.

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  Description of key assumptions and assumptions of business plan.
  


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  Description of key risks.
  


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  Description of opportunity for conducting the business.
  


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  His strengths and weaknesses.
  

9. financial plan. Not a reliable teshte that someone will be very trust your financial plan. Your task in this part - to show professionalism in the calculations, according to plan work on the creation of the company, the financial cushion that can be used in the implementation of risk. In fact, you should simply and clearly present financial business model, which will be easily recalculated according to changes in initial conditions.

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  financial planning.
  


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  Calculations based on the achievement of the breakeven.
  


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  Calculations of cash flow.
  


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  Projected Balance Sheet.
  


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  Projected profit and loss account.
  


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  Financing needed for expansion.
  

10. application.

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  Biographies of the members of the management team and key personnel.
  

Good luck!).