Analytical Centre ' Runner ' has prepared a study on the behavior of the audience and the advertisers web services. The purpose of the publication of research - to show the temporal distribution of the activity of potential buyers on the web and compare it with the peculiarities of ad service advertisers.
As a rule, the majority of advertisers includes display ads only during business hours on weekdays, except this time the most effective for ad. An additional argument in favor of this focus is the period of the advertiser client services. According to the study, the activity of users in relation to contextual advertising in the days and weeks rather heterogeneous. The highest number of requests to search engines and clicks on the advertisements on network users do not coincide in time with the highest rates of advertisers. Thus, advertisers underestimate the activity of potential buyers - both weeknights and weekends, and at the same time, at certain times of day and week and re-evaluating its.
The study includes daily and weekly dynamics display advertising service, the interest of users to advertisements (CTR) and average rates of advertisers. The data obtained from research, can help agencies and advertisers to the staff in planning and optimizing advertising campaigns.
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